Donna Ince

Donna Ince, CPA, CA, CIP, C.Dir.

Senior Vice President and Chief Underwriting Officer, Personal Insurance at Definity Financial Corporation

Since joining Definity Financial in May 2021 as the Vice President of Regional Operations for Personal Insurance, Donna’s responsibilities expanded after she was promoted to Senior Vice President and Chief Underwriting Officer for Personal Insurance this past September. She now oversees underwriting, pricing, portfolio management and regulatory affairs across Definity’s personal broker and direct digital channels. Donna has over 30 years in the P&C industry leading multiple portfolios and corporate functions and came to Definity following a 25-year career with RSA Insurance where she was the Senior Vice President of Personal Broker.

A Chartered Professional Accountant by profession, Donna developed her diverse experience across multiple disciplines including underwriting operations, broker distribution, mergers and acquisition, operational transformation and claims management. Donna is a Chartered Insurance Professional and most recently obtained her Chartered Director designation from McMaster University’s Directors College.

Donna was recently appointed as a Director of McDougall Insurance Brokers Limited in October 2022.

She has used her experience to give back to the industry by serving on the Insurance Institute of Ontario’s Governing Council (2009 – 2015) and previously held the position of Deputy Chair of the Ontario Committee of the Insurance Bureau of Canada.

Donna is a strong advocate for diversity and inclusion, championing the advancement of women within the industry. While she believes that solid advancements have been made with more women in senior leadership, she feels strongly that there is still more work to be done to create inclusive work environments where every voice matters.

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